CineStar Opens Virtual Cinema in Online World Twinity

Released on: August 22, 2008, 2:28 am

Press Release Author: The Pacific West Communications

Industry: Internet & Online

Press Release Summary: Metaversum GmbH, developer and operator of the 3D online
world Twinity, today announced the opening of Berlin\'s CUBIX as the world\'s first
cinema in the 3D world Twinity.

Press Release Body: Singapore, 22 August 2008 - Metaversum GmbH today announced that
Germany\'s largest cinema operator, the CineStar group, is opening its first virtual
cinema in the 3D online world Twinity. Movie fans from all over the world will be
able to visit the virtual version of CineStar CUBIX at Alexanderplatz in virtual
Berlin, just in time for the red carpet promotion surrounding The Dark Knight.

Twinity, developed and operated by Metaversum GmbH, is making international
metropolises virtual. A scale replica of Berlin will shortly be opening as the first
virtual city in the public beta phase of Twinity. The CUBIX will officially open
today and give a sneak peek at the close link between reality and its virtual
counterpart in Twinity.

CineStar and its partner Warner Bros. Entertainment are presenting extensive The
Dark Knight bonus material, a merchandising shop, and an event hall for The Dark
Knight parties in the virtual CUBIX at www.twinity.com/en/cinestar. There will also
be a The Dark Knight competition, the latest movie trailers, flash games based on
current movies, and highlights from this year\'s Bitfilm festival. The CineStar
presence was designed and created by Force Sunrise, a full-service agency for
virtual worlds and 3D web projects.

\"The cooperation with CineStar and Warner Bros. perfectly mirrors our vision for
Twinity. Attractive entertainment content that can be shared with like-minded people
in Twinity gives the real cinema experience a whole new dimension. Visiting the
virtual CUBIX becomes an exciting event for all Batman fans,\" commented Mirko
Caspar, CMO of Metaversum GmbH.

\"We were immediately impressed by the idea of a virtual platform that promotes
factors such as social interaction and shared experience that are so crucial to the
cinema experience,\" concluded Stephan Lehmann, Managing Director Marketing &
Merchandise at CineStar. In this case, the institution of the cinema benefits from
the changing behavior of younger target groups due to their increasing use of the
internet. \"Twinity gives us completely new ways of addressing specific target
groups; the convergence we frequently endeavor to realize is taken to a whole new
dimension here,\" continued Lehmann.


Information on Metaversum and Twinity:

Metaversum develops and operates the 3D online world Twinity. Twinity links the real
with the virtual world based on realistic replicas of the world\'s most vibrant
metropolises in 3D. Twinity members can experience virtual cities first hand, engage
with real people in real cities, create personal avatars, design and live in 3D
homes, communicate with friends, work or just have fun together. Twinity adds an
extra dimension to real life and real cities, expanding and enriching it with all
the possibilities of a virtual world. Twinity is currently in its private beta
phase. Founded in July 2006 and financed by leading venture capital firms,
Metaversum has offices in Berlin and Kiev. For more information, see
www.metaversum.com and www.twinity.com.

Information on Metaversum and Twinity:

Metaversum develops and operates the 3D online world Twinity. Twinity links the real
with the virtual world based on realistic replicas of the world\'s most vibrant
metropolises in 3D. Twinity members can experience virtual cities first hand, engage
with real people in real cities, create personal avatars, design and live in 3D
homes, communicate with friends, work or just have fun together. Twinity adds an
extra dimension to real life and real cities, expanding and enriching it with all
the possibilities of a virtual world. Twinity is currently in its private beta
phase. Founded in July 2006 and financed by leading venture capital firms,
Metaversum has offices in Berlin and Kiev. For more information, see
www.metaversum.com and www.twinity.com.

Information on Force Sunrise:

FORCE SUNRISE is a full-service agency for virtual worlds and web 3D. The range of
services offered by FORCE SUNRISE comprises consulting, strategy development,
conception, design, realization, and operation of corporate identities in virtual
worlds and web 3D. FORCE SUNRISE is an authorized partner of Twinity.

Information on CineStar:

The CineStar group originally evolved from Kieft & Kieft Filmtheater GmbH and opened
its first multiplex cinema in 1993. Only five years later, the company lead by
Marlis and Heiner Kieft with headquarters in Lbeck, Germany, embarked on a joint
venture with Australian market leader GREATER UNION and thus moved from being a
family-owned company to Germany\'s leading operator of movie theatres. Since 2004,
CineStar has been an independent subsidiary within Australian Amalgamated Holdings
Limited (AHL), operating under the name of Greater Union Filmpalast GmbH. Today the
company runs 84 cinemas, including multiplexes, traditional movie theatres, and art
house cinemas, employing a staff of around 3,600. CineStar is market leader in
Germany in terms of both its number of locations, cinema screens, seats, and
visitors.

Web Site: http://www.twinity.com

Contact Details: The Pacific West Communications - The Social Agency
The Octagon #06-01 105 Cecil Street, Singapore 069534
o: +65 6563 7391 - f: +65 6827 9601 - m: +65 9451 9012

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •